When a legendary athlete joins forces with a global brand, the impact is massive.
1xBet Mexico partnered with Guillermo Ochoa, a five-time World Cup goalkeeper and one of Mexico’s most respected football icons. Known for his resilience, leadership, and deep connection with fans, Ochoa brings unmatched credibility and engagement to the brand.
At Smart Social, we led a 12-month exclusive collaboration, strategically selecting Guillermo Ochoa—a national hero and football icon—to elevate 1xBet’s presence in Mexico. With his strong emotional connection with millions of fans and reputation as a symbol of excellence and trust, the campaign drove credibility, awareness, and customer acquisition. When top brands meet true icons, success is guaranteed.
The collaboration stood out not only for the credibility of the football icon but also for the creative approach we developed. At Smart Social, our strategy was to present Ochoa not just as a great athlete but as a modern ambassador who connects the brand with new generations.
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