We were responsible for the acquisition, negotiation, hiring, and management of all the influencers in the EstrelaBet Squad. We are constantly looking for opportunities to innovate the brand's digital presence through new channels and projects.
We are the partner that brought EstrelaBet into GTA, with the creation of the first themed casino within the game and the EstrelaBet Arena, an activation that allowed players to come together during the World Cup to support Brazil in EstrelaBet's exclusive space.
The goal was to occupy every space, from Qatar to the metaverse. To further boost this presence, we supported relevant conversations and featured EstrelaBet on PodCats, the podcast hosted by Camila Loures.