1Win takes over GTA
An in-game and metaverse takeover of GTA for 1Win, across 25 role-play servers and Discord communities, from custom billboards to an interactive casino.
- 25 servers
- 5M+ people reached
- 30+ brand insertions
- In-game / metaverse
Immersion with context
In our latest metaverse initiative, carried out inside GTA across 25 role-play servers and Discord communities, we implemented immersive marketing built to feel native to the game: custom billboards, vehicle wraps and the development of an interactive casino, all designed to boost brand visibility and engage players in a compelling way.
Customization is the key
The activation went beyond a logo drop. We built branded in-world assets, from city billboards ("Vença junto com a 1Win") and the HYPE1WIN car wrap to bus-stop placements and an interactive casino, so the brand lived inside the players' everyday world instead of interrupting it.
Key metrics
- 25 role-play servers
- 5M+ people reached
- 30+ brand insertions