Guillermo Ochoa x 1xBet
A 12-month exclusive collaboration with a five-time World Cup goalkeeper, built to turn credibility into customer acquisition in Mexico.
- 5x World Cup
- 12-month exclusive
- Mexico
- 2 press features
The challenge
1xBet wanted to deepen its presence in Mexico and convert brand credibility into real customer acquisition, in one of the region's most competitive markets.
Strategic selection
Smart Social led a 12-month exclusive collaboration, strategically selecting Guillermo Ochoa, a national hero and football icon. His emotional connection with millions of fans and his reputation as a symbol of excellence and trust made him the right face to drive credibility, awareness and acquisition.
Credibility and creativity
The collaboration stood out not only for the credibility of the athlete but for the creative approach: we presented Ochoa not just as a great goalkeeper but as a modern ambassador connecting the brand with new generations, activated across his verified X profile and an Instagram reel.
