Ser C6 Bank é GG
An unprecedented format for the brand: bringing C6 Bank into the gaming universe through Ubisoft, where fans became customers to unlock in-game benefits.
- Fintech × Gaming
- 13 influencers
- 4.5M+ impressions
- 9+ months
Awareness and advantages
An unprecedented campaign format for the brand, built for awareness and brand integration into the gaming universe. To redeem benefits inside their favorite games, Ubisoft fans were required to register as C6 Bank customers and request the card.
Creators and activation
The campaign ran across gaming creators through Instagram Stories, including @carolzinhasg.pb, @haru_jiggly, @luanclashwar, @stereoonline and @kallilaugusto, integrating the brand naturally into gaming content.
Key metrics
- 13 influencers
- 4.5M+ impressions
- 9+ months of activation
