360° influencer management

Full-cycle squad management

We were responsible for the acquisition, negotiation, hiring and management of every influencer in the EstrelaBet Squad, names like Carioca, Rafael Infante, Rezende and Diogo Defante, constantly looking for new channels and projects to innovate the brand's digital presence.

Full-service management, and an award to show for it

The squad ran on a five-stage cycle, and the whole cycle was ours. With this full-service influencer management in place, EstrelaBet won "Brazilian Operator of the Year" at the 2023 SiGMA Awards, the most globally relevant award in iGaming, given by the largest organization in the world focused on the sector.

• Guidance and research: we analyze the market and the brand to pick the influencers that fit the strategy, not the ones that are merely available.
• Acquisition: curation of the right influencers for each campaign objective.
• Negotiation and hiring: strategic negotiation for the best cost-effectiveness, with specialized legal support.
• Follow-up: the entire hiring process handled end to end, legal included, so the partnership is safe on both sides.
• Reports: detailed reporting that turns into the next strategic insight instead of sitting in a folder.

The first online casino brand in the metaverse

We brought EstrelaBet into GTA with the first themed casino inside the game and the EstrelaBet Arena, an activation where players gathered during the World Cup to support Brazil in EstrelaBet's exclusive space.

Brand integration in relevant conversations

The goal was to occupy every space, from Qatar to the metaverse. We amplified the brand in culturally relevant moments and featured EstrelaBet on PodCats, the podcast hosted by Camila Loures. One of the squad's creators, Diogo Defante, became an icon and went viral during the 2022 World Cup.