A massive streamer activation

Streamers in focus

TaDa Gaming came to us to build a large-scale activation, leveraging a high number of streamers with a focus on content and branding. Every streamer delivered moments of fun and rewards while playing Fortune Gems and engaging directly with their chat, creating an immersive experience for their audiences.

Strategic action and community engagement

This was the result of a coordinated action that brought together more than 120 influencers over three days of live streaming. The event reached over 1.5M views and more than 400 live hours, showing significant community engagement throughout the broadcasts. One single video alone reached more than 50,000 new players.

Social media that moved the needle

Beyond the live activation, we ran a multichannel social strategy to grow TaDa's visibility and brand awareness in Brazil, with interactive content as engagement drivers, influencer activations and large-scale promotional pushes.

Key metrics