Crypto & Web3

KOL campaigns for exchanges and Web3 products


Crypto audiences are the most sceptical on the internet and the fastest to move.
The creator who earns that trust is worth more than any amount of paid reach.

Why crypto is its own vertical

Trust here is earned in public and lost in one post

Three reasons crypto needs a different roster and a different contract.

Undisclosed partnerships end careers

This audience finds the wallet and reads the chain. Every partnership we run is disclosed, because a creator caught hiding one takes the brand down with them.

The window is measured in days

A listing, a launch or a campaign has a window that closes fast. The roster is pre-vetted and pre-briefed so activation is measured in days, not in weeks of negotiation.

Reach without a funded wallet is nothing

Impressions in crypto are cheap and mean little. We measure to sign-up, KYC and first funded wallet, which is where the exchange starts making money.

Smart in numbers

The scale behind the plan

  • 1000+

    Creators and talent in the network

  • 25+

    Countries with local execution

  • 62,000+

    Verified conversions across our campaigns

  • 35+

    iGaming clients in 3 years

What runs in this vertical

Where crypto users actually decide

The surfaces change with each cycle. These are the ones that carry weight today.

  • X threads and crypto-native analysts
  • YouTube reviews, exchange walkthroughs and security explainers
  • Telegram and Discord communities with real moderation
  • Twitch and Kick live trading and reaction content
  • Regional roster for LATAM, Turkey, MENA and Southeast Asia
  • Launch and listing coverage with disclosed terms

Questions

What exchanges ask before running crypto KOLs

Should partnerships be disclosed?

Always. This audience finds the wallet and reads the chain, and a creator caught hiding a partnership takes the brand down with them. Disclosed posts also perform better here than hidden ones, which inverts the instinct imported from other verticals.

What do you measure?

Sign-up, KYC and first funded wallet. Impressions in crypto are cheap and mean little, so reporting sign-ups without funding is reporting a number that does not connect to revenue.

How fast can you activate for a listing?

Days. A listing or launch has a window that closes fast, so the roster is pre-vetted and pre-briefed rather than sourced after the brief arrives.

Is this the same as your trading offer?

No, and running both through one brief usually fails in both. Crypto and trading share vocabulary and almost nothing else: different audience, different compliance exposure, different buying cycle.

Which regions do you cover?

LATAM, Turkey, MENA and Southeast Asia, where growth is fastest and creator coverage is thinnest, plus the global X and YouTube layer.

Tell us the number you need to hit

Bring us the market, the window and the target. We come back with a plan, a contracted range and the guarantee that backs it.