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Market Intelligence

3 articles · real cases, real numbers, zero hype.

Gaming Affiliate Programs vs Influencer Campaigns: They Solve Different Problems

Brands keep comparing affiliate and influencer budgets as if they were alternatives. They acquire different players at different points and both break when treated as the other. Read the article Aug 25, 2026

Kick Advertising for Gaming: The Window That Is Still Open

Kick has an audience that overlaps with gaming more than any other platform and a creator supply that is still thin. Both of those change. Read the article Aug 25, 2026

Crypto Marketing Strategy for Exchanges: Why Reach Is the Cheapest Thing You Can Buy

Crypto impressions cost almost nothing and mean almost nothing. The metric that decides an exchange campaign is the funded wallet. Read the article