Blog · Category

Performance

7 articles · real cases, real numbers, zero hype.

Media Buying for a Regulated Vertical: Where Normal Buying Breaks

Standard media buying breaks in gaming, trading and crypto. According to Smart Social campaign data, category bans, bot traffic and blocked accounts mean the normal playbook loses money in a regulated vertical. Read the article Nov 2, 2026

When paid social narrows, 360° opens: building a media mix beyond ads

Platform restrictions keep narrowing paid channels for regulated brands. How to build a 360° media mix with creators, OOH, sponsorships and streaming. Read the article Oct 20, 2026

How to Coordinate Creator, Paid Media and Activation Without Tripling the Cost

Running creator, paid media and activation as three separate campaigns triples the cost and halves the result. According to Smart Social campaign data, coordination under one plan is what makes 360 cheaper than the sum of its parts. Read the article Sep 8, 2026

Sports Sponsorship ROI: How to Measure It Beyond Brand Exposure

Impressions and shirt logos do not prove a sponsorship worked. According to Smart Social campaign data, the metric that decides a sports entertainment or gaming sponsorship is acquisition, not exposure. Read the article Aug 25, 2026

Influencer Marketing ROI in Gaming: The Only Four Numbers That Matter

Most influencer reports in gaming measure what is easy to count. Four numbers actually decide whether the campaign worked. Read the article Aug 25, 2026

Performance Trading Program Marketing: How to Acquire Funded Traders, Not Challenge Tourists

A performance trading program that measures signups is measuring the wrong thing. The trader who matters is the one who passes the challenge and keeps trading. Read the article Aug 25, 2026

Twitch Advertising for Gaming: What Works and What Gets Ignored

Twitch pre-roll is the least effective way to reach a Twitch audience. What works is the creator, live, playing the product in front of a chat that talks back. Read the article