Performance

Os artigos estão em inglês, o idioma do mercado que a Smart atende. A versão em português vem na sequência.

8 de set. de 2026

Sports Sponsorship ROI: How to Measure It Beyond Brand Exposure

Impressions and shirt logos do not prove a sponsorship worked. According to Smart Social campaign data, the metric that decides a sports entertainment or gaming sponsorship is acquisition, not exposure. Ler o artigo EN 25 de ago. de 2026

Influencer Marketing ROI in Gaming: The Only Four Numbers That Matter

Most influencer reports in gaming measure what is easy to count. Four numbers actually decide whether the campaign worked. Ler o artigo EN 25 de ago. de 2026

Performance Trading Program Marketing: How to Acquire Funded Traders, Not Challenge Tourists

A performance trading program that measures signups is measuring the wrong thing. The trader who matters is the one who passes the challenge and keeps trading. Ler o artigo EN 25 de ago. de 2026

Twitch Advertising for Gaming: What Works and What Gets Ignored

Twitch pre-roll is the least effective way to reach a Twitch audience. What works is the creator, live, playing the product in front of a chat that talks back. Ler o artigo EN