PT Fale com a gente

Blog

Notas de campo do mercado de gaming

Como ecossistemas coordenados de creators movem verified signup de verdade. Casos reais, números reais, zero hype.

Os artigos estão em inglês, o idioma do mercado que a Smart atende. A versão em português vem na sequência.

3 de nov. de 2026

Media Buying for a Regulated Vertical: Where Normal Buying Breaks

Standard media buying breaks in gaming, trading and crypto. According to Smart Social campaign data, category bans, bot traffic and blocked accounts mean the normal playbook loses money in a regulated vertical. Ler o artigo EN 2 de nov. de 2026

When paid social narrows, 360° opens: building a media mix beyond ads

Platform restrictions keep narrowing paid channels for regulated brands. How to build a 360° media mix with creators, OOH, sponsorships and streaming. Ler o artigo EN 26 de out. de 2026

Why operators are moving from paying for reach to paying for guaranteed delivery

CPAs are rising and contracts now demand proof of quality. Why iGaming operators are moving to guaranteed delivery, and what to ask from partners. Ler o artigo EN 21 de out. de 2026

Influencer marketing under tighter rules: a compliance-first playbook

New influencer rules in Australia, Denmark and Brazil put liability on operators. A compliance-first playbook for iGaming and regulated brands. Ler o artigo EN 20 de out. de 2026

How to Coordinate Creator, Paid Media and Activation Without Tripling the Cost

Running creator, paid media and activation as three separate campaigns triples the cost and halves the result. According to Smart Social campaign data, coordination under one plan is what makes 360 cheaper than the sum of its parts. Ler o artigo EN 14 de out. de 2026

Influencer marketing under tighter rules: a compliance-first playbook

Regulators now hold brands accountable for what creators say. A practical playbook to run compliant influencer campaigns in regulated markets. Ler o artigo EN 9 de out. de 2026

After Brazil's betting ban: how to reallocate your acquisition budget across markets

Brazil's fixed-odds betting market, which generated around R$37 billion in gross gaming revenue in 2025 and counted 25.2 million bettors, went offline on 6 October 2026. For operators and brands that had concentrated acquisition in the country, the impact was immediate: a core channel, an active player base and a year of planned media investment now need a new destination. Ler o artigo EN 6 de out. de 2026

Why Single-Channel Campaigns Fail in a Regulated Vertical

In gaming, trading and crypto, one channel cannot carry a campaign. According to Smart Social campaign data, regulated verticals punish single-channel plays with weak reach, fragile compliance and no way to recover a blocked asset. Ler o artigo EN 22 de set. de 2026

Team Sponsorship vs Athlete Sponsorship: What Each One Actually Solves

Team and athlete sponsorships are not interchangeable. According to Smart Social campaign data, one buys trust in a region and the other buys reach and story. Choosing wrong wastes the budget. Ler o artigo EN 8 de set. de 2026

Sports Sponsorship ROI: How to Measure It Beyond Brand Exposure

Impressions and shirt logos do not prove a sponsorship worked. According to Smart Social campaign data, the metric that decides a sports entertainment or gaming sponsorship is acquisition, not exposure. Ler o artigo EN 25 de ago. de 2026

Gaming Affiliate Programs vs Influencer Campaigns: They Solve Different Problems

Brands keep comparing affiliate and influencer budgets as if they were alternatives. They acquire different players at different points and both break when treated as the other. Ler o artigo EN 25 de ago. de 2026

Kick Advertising for Gaming: The Window That Is Still Open

Kick has an audience that overlaps with gaming more than any other platform and a creator supply that is still thin. Both of those change. Ler o artigo EN 25 de ago. de 2026

Micro-Influencer Marketing in Gaming: When Small Audiences Outperform Big Ones

A creator with 8,000 followers in the right market can outperform one with 500,000 in the wrong one. The reason is not intimacy. It is arithmetic. Ler o artigo EN 25 de ago. de 2026

Crypto Marketing Strategy for Exchanges: Why Reach Is the Cheapest Thing You Can Buy

Crypto impressions cost almost nothing and mean almost nothing. The metric that decides an exchange campaign is the funded wallet. Ler o artigo EN 25 de ago. de 2026

Influencer Marketing ROI in Gaming: The Only Four Numbers That Matter

Most influencer reports in gaming measure what is easy to count. Four numbers actually decide whether the campaign worked. Ler o artigo EN 25 de ago. de 2026

Performance Trading Program Marketing: How to Acquire Funded Traders, Not Challenge Tourists

A performance trading program that measures signups is measuring the wrong thing. The trader who matters is the one who passes the challenge and keeps trading. Ler o artigo EN 25 de ago. de 2026

Twitch Advertising for Gaming: What Works and What Gets Ignored

Twitch pre-roll is the least effective way to reach a Twitch audience. What works is the creator, live, playing the product in front of a chat that talks back. Ler o artigo EN 25 de ago. de 2026

How to Find Gaming Influencers: The Vetting Process Brands Skip

Finding creators is easy. Finding creators whose audience actually deposits is the hard part, and it is where most gaming campaigns are lost before they start. Ler o artigo EN 4 de jun. de 2026

Influencer Marketing for Fintech Brands: How to Enter the Gaming Universe Without Losing Credibility

Fintech enters the gaming world without losing credibility when the product creates value inside the experience instead of interrupting it. Ler o artigo EN 29 de mai. de 2026

Gaming Influencer Campaign Strategy: How to Drive Real Customer Acquisition, Not Just Impressions

Three things separate a campaign that acquires customers from one that only adds impressions: benefit-gated mechanics, creators picked on behaviour, and a live format. Ler o artigo EN 29 de mai. de 2026

The Coordinated Creator Model: How Gaming Brands Are Replacing Single-Influencer Deals with Creator Ecosystems

Why brands are swapping the one big influencer deal for a coordinated creator ecosystem. Ler o artigo EN 29 de mai. de 2026

How Smart Social Ran 120 Streamers Simultaneously for TaDa Gaming

How to coordinate 120 streamers at once and reach 1.5M views in three days. Ler o artigo EN 28 de abr. de 2026

EstrelaBet 360° Management: How Smart Social Built a Gaming Influencer Squad That Went Viral

360-degree management means owning the whole creator cycle, from sourcing to optimisation. What that produced for the EstrelaBet squad. Ler o artigo EN