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Notas de campo do mercado de iGaming
Como ecossistemas coordenados de creators movem FTD de verdade. Casos reais, números reais, zero hype.
Os artigos estão em inglês, o idioma do mercado que a Smart atende. A versão em português vem na sequência.
4 de jun. de 2026
Influencer Marketing for Fintech Brands: How to Enter the Gaming Universe Without Losing Credibility
Fintech enters the gaming world without losing credibility when the product creates value inside the experience instead of interrupting it.
Ler o artigo EN29 de mai. de 2026
Gaming Influencer Campaign Strategy: How to Drive Real Customer Acquisition, Not Just Impressions
Three things separate a campaign that acquires customers from one that only adds impressions: benefit-gated mechanics, creators picked on behaviour, and a live format.
Ler o artigo EN29 de mai. de 2026
The Coordinated Creator Model: How iGaming Brands Are Replacing Single-Influencer Deals with Creator Ecosystems
Why operators are swapping the one big influencer deal for a coordinated creator ecosystem.
Ler o artigo EN29 de mai. de 2026
How Smart Social Ran 120 Streamers Simultaneously for TaDa Gaming
How to coordinate 120 streamers at once and reach 1.5M views in three days.
Ler o artigo EN28 de abr. de 2026
EstrelaBet 360° Management: How Smart Social Built an iGaming Influencer Squad That Went Viral
360-degree management means owning the whole creator cycle, from sourcing to optimisation. What that produced for the EstrelaBet squad.
Ler o artigo EN